SMS List ~17,000
Plant-Based Skincare Brand
13,655 Inactive Subscribers (90+ Days)
171 orders in 30 days
AOV $75
$12,825 revenue
24% reply rate
Summary:
The biggest hesitation was around ingredients and how the product fit into a morning routine.
That information was already on the product pages.
It still created the most hesitation before the order.
59% of the orders came from first-time customers.
The rest came from customers who had not bought in 90+ days.
This was just month one.
Results usually grow from there.